One of the objectives of the campaign “Commitment” of the Damm was to completely eliminate the plastic rings that join the cans of its packs and replace them with cardboard ones. In collaboration with Alzamora Group, they implemented a new format for grouping cans called LatCub®. The elimination of these rings in all its cans will mean the elimination of almost 89 million units of rings per year, that is, about 260 tons less plastic.

Read the full news on National Geographic: »National-Geographic-Estrella-Damm-says-goodbye-to-plastic« .