There is no turning back now: single-use plastic is coming to an end. This is reflected in the new government regulations that aim to fight climate change and promote the use of more sustainable materials, such as cardboard. A material that has increasingly competitive properties to replace plastic, thanks to the constant development of new components.
Against this paradigm, we must also consider the advancement of smart technology for packaging, as it can provide many benefits for brands: control, authenticity, and shopping experience.
In the new report “Packaging Trends 2022” by Alzamora Group, our team of experts has shared their market vision on the packaging sector, as well as advice on how to apply all these trends successfully.
Below, you can read a summary of everything you will discover in the report.
The future of packaging in 2022
The packaging trends that we have detected for the coming months are summarized in 7 principal trends:
1. The final goodbye to plastic
The number of companies betting on alternative packaging to plastic continues to grow. A transition that will advance strongly in 2022, due to the new regulations and sanctions imposed by state governments against plastic, such as the new Law on Packaging and Packaging Waste.
An acceleration that will not only be linked to compliance with the law, but also to a change in the mentality of today’s consumers, who are increasingly more respectful of the planet.
At Alzamora Group we achieve this through our line of Green Packaging Planet solutions, with which we help our clients reduce the impact of their carbon footprint.
2. New material alternatives
Cardboard is considered the main ecological material par excellence, due to its high percentage of recyclability and biodegradability.
Improvements of this material are constantly emerging to replace plastic, in order to achieve a more sustainable packaging, maintaining the same level of resistance and protection. Among them, we would highlight the barrier effects, with anti-grease, anti-humidity effects… Some examples are PET+PP, suitable for baking, PE.GREEN, from corn, among many others.
There are also sustainable materials that replace laminated and plastic windows, such as cellulose acetate or PLA, which allows an optimal display of the product.
3. The true value of communicating sustainability
The packaging is the first impact we receive from a brand. For this reason, it is important that the packaging reflects those aspects that are so important to the current consumer on the shelf or moment of consumption, in order to connect with him from the first second.
To achieve this, companies seek to align their packaging design with an increasingly emerging lifestyle in society, concerned with well-being, health, and sports practice. And, indeed, for the environment.
4. Gain transparency and credibility
Packaging no longer only protects, it also communicates. Brands have the opportunity to show transparency and trust with their packaging, as well as convey their commitment to sustainability.
An example of this is the increase in the use of ecological logos. With them, consumers can easily interpret whether it is a recyclable or biodegradable packaging, or even if the material comes from responsibly managed forests (FSCor PEFC).
5. Packaging as a brand experience
The boom in online sales has boosted one of the main values of packaging. Creating an un-boxing effect or, in other words, impressing the consumer just by receiving the pack, is what will make you create a good brand experience.
An experience that you can also improve by lengthening the life cycle of the product.
6. The rise of smart packaging
According to public data, a growth in smart packaging is expected until 2026, especially in pharmaceutical and cosmetic products, followed by food.
The advance of Smart Packaging will be marked by the need for technologies that provide safety and preservation to the product, the demand for transparency in the supply chain, the digitization of the consumer and the development of printing techniques.
7. Supply chain fluctuations
During 2022 we will continue to experience a period ofchanges and uncertainties in the raw materials market, which will cause a rise in prices and supply difficulties, as we experienced throughout 2021.
All of this will reaffirm the importance of having an agile, efficient, and quality supplier that offers quick and strategic solutions at all times.
Do you want to know how we work on all these trends at Alzamora Group? Contact us and we will send you a personalized link to download “Packaging Trends 2022” with all the complete information. Our team of professionals will be happy to help you!